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Coffee Bio
In Guatemala, coffee has long been a male-dominated industry and gender equity remains a challenge. Migration makes it harder still: as more men leave for the USA, husbands and older sons often leave the farm work to the women in their communities.
La Morena is Volcafe's women's coffee brand and a platform to showcase the work of women farmers across Guatemala. Our team identified this situation and began working with women producers more than seven years ago. This year's lot was produced by female farmers on several small farms in Huehuetenango.
The Volcafe Way programme was instrumental in helping these producers deliver this quality. Since joining, they have improved their coffee, increased their yields and, as a consequence, started earning more, turning their farms into viable businesses.
By purchasing La Morena coffee, you are showcasing the work of female coffee farmers and investing in the future of small-scale sustainable businesses in rural Guatemala.